Associates of Science in Business Administration - Marketing

The requirements below pertain to this Undergraduate Catalog year and are intended as a guide for academic planning. Students should consult with their academic advisor to discuss their individual plan of study.

Program Length: 62 credit hours

Accepted Transfer Credits: 45 Credit hours

Marketing is often considered as the intermediary function between product development and increasing brand awareness. The Marketing program completers are prepared to play a role in developing marketing strategies for an organization. Majors develop an understanding of product pricing strategies, product life cycles, consumer behavior, professional selling, and product/business promotion.

Program Goals and Objectives

Marketing students will be able to:  

• Develop in-depth knowledge on identifying, attracting, and evaluating customers
• Learn and utilize information technology tools for customer research and strategic performance.
• Create and manage a safe learning environment that prepares all students for the workplace, advanced training, and continued education.
• Model personal and professional qualities, attributes, and leadership skills reflect productive life and work roles and device and manage collaborative partnerships with students, colleagues, community, business, industry, and families that maximize resources and promote student self-sufficiency.
• Evaluate marketing options and alternatives and commit to a course of action, using financial, organizational, environmental, and ethical criteria to guide decision-making.
• Reveal workplace competencies in keyboarding and digital input, information technology clusters, information systems management, information processing applications, technical communications, principles of entrepreneurship, business management, accounting & computation, economics & finance, international business, and business law;