MNGT 330 Strategic Management and Policy Practice
An integrative course in strategic management and business policy that utilizes the case method of instruction. A capstone course involving business analysis through applying principles of accounting, communications, economics, finance, management, marketing, quantitative methods, and related disciplines.
Prerequisite Courses
Prerequisites
LIBR 150 May be taken concurrently.
Course Outcomes
After successfully completing the course, the learner will be able to:
- Discuss the nuances of competitive advantage (e.g., describe ways that firms gain both short-term and long-term benefits, identify the sources of competitive advantage);
- Recognize significant forces that shape an industry and describe how each pressure influences the performance of industry participants;
- Build on and integrate ideas, concepts, and theories from previously taken functional courses such as Accounting, Finance, and Marketing,
- Discuss major business-level approaches to competitive advantage and explain how the processes help overcome industry threats;
- Understand how major corporate-level strategies relate to competitive advantage.