Changing retailing concepts from management viewpoint; principles that underlie enterprises' successful operation distributing products and services to ultimate consumers.
Prerequisite Courses
Prerequisites
or any 3 credit hours MATH. LIBR 150 may be taken concurrently.
Course Outcomes
After successfully completing the course, the learner will be able to:
- Identify the fundamental terms and concepts that are commonly used in marketing and apply them to a retailing operation.
- Recognize and appreciate the differences between well-run and poorly run retail operations.
- Be sensitive to the differences in domestic and foreign retail operations.
- Ascertain the differences between ethical and unethical decisions in retail business situations.
- Demonstrate knowledge of the financial measurement tools common to a retail enterprise.