Bachelor of Science in Business Administration - Marketing

Program Length: 120 credit hours

Accepted Transfer Credits: Up to 90 Credit hours

Students earning a bachelor’s degree in business administration with a Marketing concentration will have acquired a broad liberal arts background and a vital professional education. This Marketing degree program prepares students for a wide range of careers in business marketing, including Brand/Product Management; Direct Marketing; Sales Management; Personal Selling; Sales Promotion; Advertising; International Marketing; Public Relations; Retailing; and Marketing Research, as well in preparation for further studies at the graduate level. Each of these areas offers professional career opportunities for the graduate.

Our primary goal is to support student success through quality education and successful programs. Additionally, The curriculum reflects Leighton’s emphasis on providing students with a rigorous education encompassing a solid foundation in the arts and sciences and a firm grounding in business's basic principles.

This program will provide the student with a comprehensive knowledge of marketing along with the skills necessary for effective decision-making in a business environment that is diverse, global, and highly competitive. A major in marketing will have the skills to open the door to career opportunities in many places: advertising and retailing to market research and public relations.

Program Learner Outcomes

Marketing students will be able to:  

• Develop in-depth knowledge on identifying, attracting, and evaluating customers
• Learn and use information technology tools for customer research and strategic performance
• Create and sustain safe learning environments that prepare diverse students for the workplace, advanced training and continued education;
• Model personal and professional attributes and leadership skills that reflect productive life and work roles as well as implement and maintain collaborative partnerships with students, colleagues, community, business, industry and families that maximize resources and promote student self-sufficiency;
• Evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria to guide decision-making
• Demonstrate workplace competencies in keyboarding and digital input, information technology clusters, information systems management, information processing applications, technical communications, principles of entrepreneurship, business management, accounting & computation, economics & finance, international business and business law;
• Apply marketing skills, doing client-based projects, company internships, community service, and managing student organizations.

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